Content + commerce in one backend
Keep product operations next to the content that markets them.
Contentful migration
Add commerce and operations around your structured content.
If Contentful handles content well but your business still relies on separate systems for products, customers, checkout, promotions and orders, YLP can bring those operational layers together.
NO BIG-BANG REQUIREDSEO-AWAREPHASED OPTIONS
Why YLP
A migration should remove complexity, not reproduce it.
We focus on the business data, URLs, integrations and workflows worth keeping — then rebuild the platform around a cleaner YLP model.
Native operational workflows
Customers, orders, inventory and promotions live alongside the CMS.
One admin for more teams
Reduce the number of separate operational tools teams need.
AI across the platform
Apply AI to content and commerce data rather than content alone.
What can move
Bring the value you've already built.
The exact scope depends on exports, customisation and data quality. We validate migration feasibility before committing to a cut-over plan.
From Contentful
Content models and entriesMapped, transformed and validated against the YLP model.
Assets and metadataMapped, transformed and validated against the YLP model.
Locales and relationshipsMapped, transformed and validated against the YLP model.
SEO dataMapped, transformed and validated against the YLP model.
References between content and productsMapped, transformed and validated against the YLP model.
Frontend API mappingsMapped, transformed and validated against the YLP model.
Into YLP
Structured contentReusable models, blocks, localisation and SEO.
Commerce operationsProducts, variants, inventory, customers, orders and promotions where applicable.
Open deliveryREST / GraphQL APIs for your current or redesigned frontend.
AI-ready administrationYLP AI tools today and Atlas-style operations as the roadmap expands.
Migration approach
Move in a way that protects revenue and search visibility.
For larger or business-critical sites, we prefer phased migration, parallel validation and explicit URL / integration mapping over risky all-at-once changes.
Inventory the current platform
Data, content, catalogue, URLs, integrations, plugins/modules and custom logic.
Design the YLP target
Decide what maps directly, what needs transformation and what should be retired.
Import and compare
Test data quality, redirects, content, checkout and operational workflows.
Cut over in control
Use staged rollout or parallel operation where the risk profile requires it.
Free migration assessment
Plan your move from Contentful with confidence.
Tell us about your current setup. We’ll identify what can move, what needs attention and whether a fixed or phased migration makes the most sense.
- Protect valuable content, data and URLs
- Surface risks before development starts
- Get a practical path based on your priorities
Get my migration planAbout 2 minutes · No commitment
Common questions
Before you migrate.
Do we need to rebuild the frontend at the same time?
No. In many cases the safer approach is to migrate the backend first or run the new and old systems in parallel, then move frontend experiences progressively.
Can you preserve SEO URLs?
We identify high-value URLs and metadata during discovery and create redirect / canonical mappings as part of the migration plan. Exact preservation depends on the current routing model.
Do all historical orders need to move?
Not necessarily. Some businesses migrate complete history; others keep an archive and move only recent or operationally useful records. We recommend the simplest option that meets business and compliance needs.
Can we keep existing integrations?
Where the integration exposes usable APIs or webhooks, it can often be reconnected. Bespoke modules and plugins need to be assessed individually.
How do you keep migration cost under control?
We separate must-have migration scope from legacy complexity that no longer creates value, and can phase non-critical features after launch.
After migration
Your migration should not end with another maintenance problem.
Keep the benefits of structured headless content while adding commerce, operations and optional human support around the platform.
Once your site is running on YLP, you can choose managed support for everyday updates, product work, small design improvements and technical fixes.
- Developer, freelancer or agency
- Quote
- Wait
- Change
- Invoice
- Repeat
- Send request
- YLP team handles everyday work
- Review
- Done
- Predictable monthly plan
Everyday support covers reasonable content updates, product changes, minor design adjustments, store configuration and technical fixes. Larger development projects, custom integrations and major redesigns are scoped separately.
Ask about managed migrationSee managed supportReady to leave Contentful behind?
Start with a migration assessment before committing to a rebuild.
MIGRATION / AFTER LAUNCHSUPPORTED
01Preserve what mattersContent, data and URLs
02Move in practical phasesReduce cut-over risk
03Keep the site movingOptional managed YLP support
MIGRATE ONCE / STOP REPEATING THE OLD MODEL